...diagnose and cure problems by
- reviewing ‘problem’ surveys to find out what has gone wrong, and if possible, suggesting ways of recovering the situation
- re-interpreting datasets and rewriting reports.
...prevent problems by
- identifying and defining your specific research needs
- producing project specifications
- evaluating tenders and pitch presentations
- advising on sample size and composition, sampling method and sources, fieldwork method, questionnaire design, data weighting, analysis and interpretation.
...create a positive long term prognosis by
- auditing all your survey activities to assess how well your research budget is, and could be, delivering value for money
- providing a comprehensive review of all your recent survey results so as to offer a strategic overview of what you have found out
- conducting familiarisation workshops on the art and science of survey research with practitioners and internal clients to refresh some, and to introduce others, to what you can really expect from surveys.